collage of a a makeup smear and a woman with light colored eye shadow


Makeup lovers, you've come to the right place. Here you'll find the hottest makeup trends from the runways (and Instagram), breakdowns of red carpet looks begging to be your Friday night makeup inspo, plus makeup tips and tricks from the world's biggest makeup artists.
Doja Cat wearing graphic eyeliner
Water Activated Eyeliner Is the Secret to TikTok's Graphic Makeup Trend

Kaia Gerber with pink hair and subtle eyeliner
According to TikTok, the Key to Subtle "Model" Eyeliner Is Washing Your Face

Jennie Kim wearing eye gems
We Found the Exact Eye Gems Blackpink Wear on Tour

Benefit Fluff Up Brow Wax
Benefit's New Brow Wax Is the Only One That Doesn't Leave My Eyebrows Crusty

False lashes and foam blocks in neutral environment
What Are False Lashes Actually Made Of? We Asked a Lash Tech

woman with brown hair wearing false eyelashes
How to Apply Individual Lashes for Natural-Looking Glam

wednesday addams
The Soft Goth Makeup Trend Will Make You Feel Like Wednesday Addams

Dua Lipa tinsel eyeshadow
Dua Lipa's "Tinsel Eyes" Are the Best Last-Minute Holiday Party Inspo

Whitney Peak with inner corner liner
TikTok's Bobby Pin Eyeliner Hack Is the Secret To Inner Eye Liner

zoey deutch
Zoey Deutch Wore Tiffany Blue and Soft Glam to the "Something From Tiffany's" Premier

Hari Nef with bleached brows
Here's Exactly How to Fake Bleached Eyebrows

Dua Lipa Inner Corner Eyeliner
TikTok's Inner Eye Liner Trend Is Giving the Classic Wing a Run for Its Money

About-Face eye gloss
About-Face's Vinyl Effect Is the Only Eye Gloss That Actually Stays Put

model wearing mascara
Colorful Mascara Is the Coolest New Take on Holiday Makeup

The actor Sydney Sweeney in doe eye makeup
Doe Eyes Are Taking Over TikTok—Here's a Step-by-Step Guide to Getting the Look

Augustinus Bader The Eyebrow and Lash Serum bottles on a grey background
Augustinus Bader's Eyebrow and Lash Serum Makes Mascara Totally Optional

Duo Chrome Lid makeup look
25 Thanksgiving Makeup Looks You'll Want to Memorialize on the 'Gram

Isamaya Ffrench Wild Star campaign
Isamaya Ffrench's New Collection Will Release Your Inner Horse Girl

Dua Lipa wearing crystal constellation eyeshadow
Crystal Constellation Eyeshadow Is the Easiest Way to Wear ‘Euphoria’ Makeup IRL

The actor Lily James in a sparkly makeup liip with a neutral lip
Party Makeup Can Be Intimidating—So We Asked Pro MUAs for Their Best Tips

Close up of a woman's eye
Does Crying Make Your Eyelashes Longer? Derms Weigh in on the Trending Myth

Olivia Rodrigo at a Glossier store
Glossier's Olivia Rodrigo Collaboration is a Lavender Dream

Gemma Ward Crying on the runway
TikTok's "Crying Makeup" Trend Is More Flattering Than it Sounds

Hailey Bieber with invisible glitter eye makeup
The "Invisible Glitter" Trend Is a Subtle Nod to Y2K Beauty

A woman with lash extensions
From J to L, the Ultimate Guide to Lash Extension Curls

Close up of a woman wearing subtle eyeliner and mascara
Eyeliner vs. Mascara: The Ultimate Guide to Picking the Right One for Your Look

Kaia Gerber long eyelashes
TikTok Is Comparing This Viral Vaseline Hack to a Lash Lift—So, I Tried it

Covergirl Exhibitionist mascara
TikTok Loves This $9 Mascara For "Stretched" Lashes

Zoey Kravitz and Shay Mitchell
Fall 2023 Makeup Trends Are All About the New Smoky Eye and Power Lip

Close up of a woman wearing blue eyeliner
13 Blue Eyeliner Looks That Pack a Chic, Colorful Punch

Model using Tower28 MakeWaves mascara
Tower 28's New MakeWaves Mascara Took Over 88 Tries to Get Right

Kendall Jenner wearing blue eyeshadow
'90s Baby Blue Eyeshadow Is Back With a Vengeance

Maya Henry wears slightly smudged reverse cat eye makeup and radiant skin
Reverse Cat Eye Is the Makeup Trend of the Year—Here's How to Get the Look

Makeup artist Sophia Vallejos wears a bronzed makeup look with dramatic lashes
How to Enhance a Minimalist Makeup Look With Mascara

woman wearing lancome mascara in sunlight
5 MUA-Approved Mascara Hacks to Take Your Lashes to the Next Level

Lily-Rose Depp makeup
Lily-Rose Depp’s Makeup Artist Breaks Down Her TikTok-Famous Smoky Eye and Nude Lip

Mascara tube and wand with mirror in background
How to Fix Dry Mascara, According to Experts

Sarah hyland wearing wedding robe and mask
Here's How to Get Sarah Hyland's Ultra-Glowy Wedding Makeup

woman in jean jacket with long eyelashes
Hybrid Lash Extensions Are the Key to Natural-Looking Volume

Close up of petroleum jelly
Can Vaseline Really Remove Eyelash Extensions? We Asked the Experts

woman wearing LED eyeliner and an orange shirt
Tiktok’s LED Eyeliner Is the Coolest End of Summer Trend

Close up of a woman's eye with a graphic eyeliner look
How to Remove Waterproof Eyeliner Without Scrubbing and Tugging

Rihanna wears winged liquid liner and burgundy lipstick
Pin-Up Eyeliner Can Make Any Look a Modern Classic—and These 15 Examples Prove It

False eyelashes on beige makeup sponges on a white background
From Mascara to Liner, Everything You Need to Know About Makeup on False Lashes

model with curled eyelashes
TikTok Found the Secret to Curled Lashes That Actually Stay All Day

Makeup artist Keri Blair applying eyeliner using tape
Eyeliner Tape Can Help You Achieve Your Sharpest Wings Yet—Here's How to Use it

woman applying mascara to right eye
How to Keep Mascara From Smudging, According to Makeup Artists

Actress Zoe Kravitz in a brown eyeliner look.
15 Brown Eyeliner Looks to Consider for Your Next #MOTD

Ariana Grande wears winged liner and lip gloss to the 2020 Grammys
13 Stunning Ariana Grande Makeup Looks from Over the Years

Rachel Zegler wears a warm smoky eye look
29 Smoldering Dark Eyeshadow Looks That Bring the Classic Drama

Ashley Rebecca wearing puppy eye makeup
How to Master Puppy Eyeliner, According to a Makeup Artist

Portrait of BIPOC Woman Wearing Dramatic, Graphic Eyeliner
25 Graphic Eyeliner Looks That Are Beyond Stunning

Portrait of a Woman Wearing Mint Green Graphic Winged Eyeliner
The Ultimate Guide to the Types of Winged Eyeliner, Straight From Celebrity MUAs

Potrait of BIPOC Woman With Braids and Tiny Sunglasses Wearing Exaggerated Brown Wing Eyeliner made with Eyeshadow
How to Create Bold Eyeliner Looks with Eyeshadow

Close up of a woman's eyes. She is wearing false lashes and eyeliner.
Magnetic Eyeliners Are Everywhere—But Are They Safe?

Close Up of Woman Applying Black Liquid Eyeliner in a Cat-Eye Style on a Designed Background
9 Ways to Fix Dried Out Eyeliner, According to Experts

Person applying floating eyeliner
16 Stunning Floating Eyeliner Looks to Try

Thrive Causemetics Liquid Lash Extensions Mascara Results on Khera Alexander
This Thrive Causemetics Mascara Is Viral for a Reason

The author before, and after, applying the Haus Labs Eye-Lie-Ner.
Haus Labs' Eye-Lie-Ner Upgraded My Winged Liner Look

Emily Algar in Glamnetic Magnetic Lashes
Glamnetic’s Magnetic Lashes Are Actually Foolproof

1950s Makeup Inspiration
1950s-Inspired Makeup Looks That Are Perfect for Today

Victoria Beckham Beauty Brand Blueprint
Victoria Beckham Beauty: The Best Products and Brand Review

Katie Jane Hughes wears a shimmery pink, white, and black graphic eyeshadow look
5 Unicorn Makeup Looks Anyone Can Master for Halloween

Everything You Need to Know About Latisse